Don’t Miss Out! Get Your Visual Impact Map from SalesBrain today.
The SalesBrain model (NeuroMap) has won multiple awards and delivered measurable success for over a decade. One of the most important premise of NeuroMap is that effective messages need to appeal to the Reptilian Brain because this evolutionary old area is wired to decide quickly. More importantly, reptilian decisions are largely based on the visual and emotional impact instantly triggered by a stimulus. The technology we use to create Visual Impact Maps (VIM) has been designed by world experts in cognitive neuroscience who understand the visual system of the brain.
What does your VIM tell you?
A VIM shows the degree of visual saliency of any image. Warmer colors from the VIM indicate regions that are more likely to automatically attract reptilian attention.
How you can interpret your VIM.
Your VIM should demonstrate that you can capture visual attention in critical areas of an image in just a few seconds. According to NeuroMap, a successful VIM will show that your prospects’ brains will develop an intuitive visual explanation of your message.
To improve your VIM, we recommend that your message uses the 6 stimuli that can trigger a response from the Reptilian brain. They are summarized below:
- Self Centered
- Contrast
- Tangible
- Beginning and End
- Visual
- Emotional
For more on the 6 stimuli, click here
This exclusive offer for World NeuroMarketing Forum attendees is a FREE Value and is available only through 4/1/2014.
Click here to order your Visual Impact Map (VIM)
Sample Visual Impact Scans
How Well Do You Think Your Website Will Score?
Self-Centered
Relevance to the PAIN
Contrast
Use of CLAIMS
Tangible
Demonstratable GAIN
Beginning and End
Repetition, strong close
Visual
Image saliency
Emotional
Approach or avoidance
You need to unveil the unspoken reasons why your customers buy: avoid PAIN. Neuroscience tells us that PAINS or threats activate the oldest, most primitive area of our brains. How do you capture PAINS from the reptilian brain?
You need a maximum of 3 compelling reasons why your customers should buy from you: you need CLAIMS. The brain has no appetite or energy for processing complicated descriptive statements. You need GAIN proofs. Your customers are wired for quick decisions which can be made if you have strong claims. How do you choose your 3 claims?
You need a powerful suite of neurocreative assets to generate more leads and increase conversion. But opportunities will vanish if your sales team is not trained to deliver to the reptilian brain. How ready are you to close more deals or shorten your sales cycles?
