What if you could scientifically convince anyone to close more business, promote your ideas or win an argument at home? This question has fascinated me for over 30 years. Our new book, “The Persuasion Code” is based on 16 years of neuromarketing services we have delivered in over 40 countries. It reveals:
* 300 scientific citations
* 30 SalesBrain Customer Case studies
* 6 Primal biases that rule our buying decisions
* 2 brain systems involved in processing persuasive messages
* 1 proven persuasion model based on neuroscience: NeuroMap(TM)
The book unveils the first persuasion model based on neuroscience and neuromarketing studies ever published.

The first book with a proven scientific persuasion model!