In this section of the NeuroMap, you will learn how to build a message with the utmost impact to the Primal Brain by using 6 Persuasion Elements. These elements are a powerful set of tools that can be used as a template for any delivery of your offering to customers such as a powerpoint sales presentation, email, marketing brochure, or elevator pitch. Each message block engages one or more of the 6 stimuli that speak specifically to the Primal Brain.