2021! —While virtual sales calls have steadily increased for many reasons—reduced travel costs, improving technology, and most recently health and safety considerations—the fact remains, people simply hate virtual meetings. Factors like fatigue and distrust of the presenter lead to declines in attention and engagement, which reduce your chances of closing a deal. In this course, neuromarketing expert Patrick Renvoise shows you how to tackle the challenges around selling virtually by understanding the brain of your audience. Patrick covers the reasons people hate video calls, why they generate so much fatigue, and why it’s so hard to establish trust over a virtual meeting. He also guides you through what to say and do on video sales calls, and shows how a little knowledge of the primal brain can help you communicate more persuasively in the virtual world.
2020! — If you’re a Premium LinkedIn member, don’t miss the dynamic online course, “The Persuasion Code: The Neuroscience of Sales”, which LinkedIn Learning produced with SalesBrain co-founder, Patrick Renvoise. The course is based on the groundbreaking book, The Persuasion Code: How Neuromarketing Can Help you Persuade Anyone, Anytime, Anywhere” by SalesBrain co-founders, Christophe Morin and Patrick Renvoise . Learn more.
The Persuasion Code: The Neuroscience of Influence
A Presentation for The Festival of Consumer Sciences
April 21, 2020
by Dr Christophe Morin, CEO, SalesBrain & Professor of Media Psychology at Fielding Graduate University
Applying neuroscience to persuasion is an aspect of marketing and advertising every professional should understand. CEOs, VPs, and professionals can all benefit from The Persuasion Code as it touches on brain-based principles for consumer, media, sales, and advertising. Dr. Christophe Morin has been recognized for nearly twenty years as a leading researcher and authors in the field of neuromarketing and media neuroscience. Dr. Morin is also a professor of Media Psychology for Fielding Graduate University
Patrick Renvoise interviewed by Neil Howe for Business Innovators Radio (Jan 2019)
Direct link to the program
Dr. Morin is interviewed by Douglas Burdett for the Marketing Book Podcast (December 2018)
The Marketing Book Podcast was named by LinkedIn as one of the”10 Podcasts that will make you a better marketer”! (December 2018) https://www.artillerymarketing.com/marketing-book-podcast/the-persuasion-code-christophe-morin?utm_content=81777288&utm_medium=social&utm_source=linkedin&hss_channel=lcp-11053394
Patrick Renvoise interviewed by Bill Black for Exit Coach Radio, February 2019
Direct link to the program
The Innovation Show: A weekly show interviewing leaders in their fields, authors, renowned professors, inventors, innovators, change-makers and mavericks to inspire, educate and inform the business world and the curious.
Interview of Patrick Renvoise, click here Posted 11/26/18
Article posted by Jane Wollman Rusoff for ThinkAdvisor based on an interview with Dr. Christophe Morin (Oct 18).
Interview with Matt Register from the Texas Business Radio (Oct 2018)
Interview of Patrick Renvoise by Roger Dooley (Oct 18)
Interview of Patrick Renvoise by Tim O’Keefe recorded Oct 2018
Also, here is the direct link to the recording
Interview of Patrick Renvoise by Chris Sheridan recorded Oct 2018 Financial Sense News Hour