2-day NeuroMap (based on The Persuasion Code)

Understanding Neuromarketing Strategy & Delivery using NeuroMap (based on the Persuasion Code)

This two-day workshop features teachings on the principles of NeuroMap combined with practical coaching on how you can deliver your PAINS, CLAIMS, and GAINS to close.  This session includes instruction, coaching, brainstorming, and peer collaboration.

The price is $31,500 for up to 12 participants. $1,495 per participant above 12.

The SalesBrain guys are the best speakers and trainers I have ever met and I have seen many during my 28 year membership at Vistage. The  training we hired them for was a phenomenal success for our 200+ sales reps that attended.


  • Learn the power of merging neuroscience and marketing

  • Use a scientific, step by step process to write a book titled: “Why buy from us”

  • Learn the science of how to maximize the amount of value you can communicate and how to optimize your proofs of value: learn to focus on their GAIN

  • Maximize your ability to influence the part of the brain that decides

  • Close more deals by following 4 simple steps anchored in the science of how your customers’ brain makes buying decisions

  • High content retention with multiple brainstorming and coaching sessions


  • Day 1 - 9:00

    Learn about the 2 brains and the role of System 1 also called the Primal Brain in decision making. Understand the only 6 stimuli to trigger the true decision maker: the Primal Brain!

  • Day 1 - 10:45

    Discover that your customers’ PAINS have more impact on their decision than their WANTS or NEEDS.

  • Day 1 - 11:15

    If you are not selling something unique, you are selling as much for your competitors as you are selling for yourself: Define your unique CLAIMS, even if you offer a commodity product or service.

  • Day 1 - 13:00

    It’s not about the value that you talk about it’s about the value your customers believe they will receive. Learn the only 4 ways to prove their GAIN.

  • Day 1 - 13:30

    Deliver to the Reptilian BRAIN

  • Day 1 - 14:30

    Learn the science of how do you maximize your charisma.

  • Day 1 - 15:15

    Q&A, Feedback for day 1 and homework as assigned by the instructor.

    Adjourn at 15:30

  • Day 2 - 8:00

    Brief recall of day 1 and model, review homework assignment.

  • Day 2 - 9:00

    Learn to GRAB their attention and communicate your value proposition in record time while maximizing their understanding and memorization of your solution.

  • Day 2 - 11:00

    The power of visuals and the science of  stories: draw a Big Picture and  learn how to engage their primal Brain with a story.

  • Day 2 12: 00 Lunch

    After feeding your brain, now feed your stomach!

  • Day 2 - 13:00

    Each team of 2 delivers a 7-minute presentation. All participants receive professional  and peer coaching . You will also have the opportunity to coach your colleagues both on the content and delivery of their message.

  • Day 2 15:00 Q&A, Feedback for entire workshop

    Adjourn at 15:15

The Persuasion Code: Using brain science to convince anyone

How can the latest brain research help increase your sales?

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™.  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

  • Written by the founders of SalesBrain who pioneered the field of neuromarketing
  • SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
  • Includes guidance for creating your own neuromarketing plan
  • Advance your business or career by creating persuasive messages based on the working principle of the brain.
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