NEUROMAP® PLUS

Delivered in 6 sessions of 120 minutes via Zoom, this program offers education and application of our persuasion model to your business. You will learn the Persuasion Science, the Persuasion Process and the Persuasion Chemistry you can use to create and deliver killer messages on virtual platforms, online or offline.

Virtual Selling Program for marketing and sales executives (Private Group)

You seek to sell and influence using Zoom and other conferencing systems every day, yet the task is challenging and frustrating. Additionally, working on your messages or slides is often a messy process because too many people have an opinion on what works and what doesn’t. You don’t a magic ball to figure this out, you need the science of the Persuasion Code!

  • 6 two-hours Instructor lead Zoom Sessions
  • Timeline 3 to 4 weeks
  • Up to 12 participants
  • Review and assessment of current sales message included
  • Fee: $18,500

For a complete description of this program, click here

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NEUROMAP® BASICS

Delivered in 4 sessions of 75 minutes via Zoom, this program offers education and application of our persuasion model to your business. You will learn the basics of Persuasion Science and the Persuasion Process to create and deliver killer messages on virtual platforms, online or offline.

Grow Scientifically with the Persuasion Code! (Private Group)

This private workshop is our most popular program, which is now available as virtual sessions delivered over one week as 4 x 75-minute modules. It introduces participants to the fundamentals of our persuasion model called NeuroMap. As participants learn the importance of targeting the Primal brain, the ultimate decision-maker, they will learn the 6 stimuli to trigger buying decisions and 3 steps to identify your prospects pain and deliver a powerful message about how your solution can help them thrive.

Audience: marketing, communication, PR, pre and post-salespeople as well as senior executives such as CEOs, VPs of Sales and Marketing, VPs of Product development, VPs of Business Development, etc.

Price: $7500 per seat (10 participants maximum)

See the SHORT PROGRAM agenda of the four sessions below.

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“Stimulating the brain to make desired buying choices, Neuromarketing is a fresh, impactful approach to sales and marketing, and neuromarketing should be a must for every executive. Recognizing the tangible value of Neuromarketing to their businesses, our CEO community has catapulted SalesBrain to become our top-rated topic in less than one year.”

NEUROMAP® BASICS Deliverables

  • Presentation of a unique Persuasion Theory

  • Two brain systems but one decision-maker: the Primal Brain.

  • Learn the only 6 stimuli that can reach the decision making part of your customers’ brain

  • Create clarity on what PAINS drive your customers’ decisions

  • Develop strong and creative CLAIMS to defend your unique benefits

  • Demonstrate your value proposition – their GAIN – with your most compelling proofs

NEUROMAP® BASICS Agenda

  • Module 1: Persuasion science and brain systems

    Learn about the 2 brains and the 1 decision maker.  Understand the effect of primal and cognitive biases on our decisions

  • Module 2: the 6 persuasion stimuli

    There are 6 ways to trigger activity in the Primal brain. Apply the 6 stimuli on your website, your presentation deck, your corporate videos and more

  • Module 3: Diagnose the PAIN

    Discover that your customers PAIN have more impact on their decision than their WANTS or NEEDS.

  • Module 4: Differentiate your CLAIMS and demonstrate the GAIN

    Define your unique CLAIMS, even if you offer a commodity product or service.

    It’s not about the value that you talk about it’s about the value your customers perceived. The only 4 ways to prove their GAIN.