1/2 Day NeuroTraining

Persuasion Code Fundamentals

This workshop provides a fast pace introduction to the fundamentals of neuromarketing and NeuroMap. This format has been delivered to over 125,000 CEOs in the last 17 years with nearly perfect ratings (4.9 out of 5 on both content and delivery). Your audience will love it!

Audience: marketing, communication, PR, pre and post sales executives as well as senior executives such as CEOs, VPs of Sales and Marketing, VPs of Product development, VPs of Business Development, etc.

Starting price is for up to 12 participants.

“SalesBrain presentation was terrific for our team (audience of roughly 115 people), and it was very well received.  The audience was far from a typical group – mostly operators – and the instructor was able to translate his message into our vernacular and get through to the group.” 



  • Presentation of the latest Neuromarketing discoveries

  • Learn the only 6 stimuli that can reach the decision making part of your customers’ brain

  • Create clarity on what PAINS drive your customers’ decisions

  • Develop strong and creative CLAIMS to defend your unique benefits

  • Demonstrate your value proposition – their GAIN – with your most compelling proofs


  • 8:30 Introduction to Neuromarketing Principles

    Learn how your customers make buying decisions, about the two brains and one decision-maker. Understand the 6 stimuli that trigger the Primal BRAIN.

  • 9:15 Diagnose the PAIN

    Discover that your customers’ PAINs have more impact on their decision than their WANTS or NEEDS.

  • 10:15 Differentiate your CLAIMS

    Define your unique CLAIMS… even if you offer a commodity product or service.

  • 11:00 Demonstrate the GAIN

    Learn the only 4 ways to prove their GAIN. It’s not the value that you describe that matters, but the value your customers perceive.

  • 11:45 Q&A, Feedback

    12:00 Adjourn

The Persuasion Code: How Neuromarketing Can Help You Convince Anyone

How can the latest brain research help increase your sales?

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™.  Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

  • Written by the founders of SalesBrain who pioneered the field of neuromarketing
  • SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
  • Includes guidance for creating your own neuromarketing plan
  • Advance your business or career by creating persuasive messages based on the working principle of the brain.
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