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Recent studies show that the average consumer receives nearly 10,000 selling messages a day. Yet how many of these messages successfully reach the part of the brain that decides? Neuromarketing merges neuroscience with Marketing to help target the part of the brain that drives buying decisions: the Primal brain. This new science will help you create messages your customers will finally notice, understand, remember and value over those of your competitors! Dr. Christophe Morin and Patrick Renvoise deliver engaging presentations that have delighted thousands of executives around the world.
Dr. Christophe Morin
“As usual, you were AWESOME! Thank you for your energy, great material and wonderful delivery.”
NEW RELEASE: OVER 300 SCIENTIFIC CITATIONS, 30 CASES STUDIES, ONE PERSUASION MODEL!
The Persuasion Code (August 2018)
Pre-order your copy today!
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
• Written by the founders of SalesBrain who pioneered the field of neuromarketing
• SalesBrain has trained more than 250,000 executives worldwide including over 20,000 CEO
• Includes guidance for creating your own neuromarketing plan
• Advance your business or career by creating persuasive messages based on the working principle of the brain.