Now offering an opportunity to add persuasion science to your credentials and grow a practice based on the success of SalesBrain Programs!

By acquiring a certification in persuasion science based on hundreds of success business cases, you are joining the ranks of world-class consultants and coaches that deliver outstanding results and differentiate themselves from their large competition. For more information on certification requirements, click here.

Persuasion Insights

Face the evidence: customers don’t know what they want! Traditional research methods won’t help you find what triggers buying decisions in their brains. So you need a scientific approach to capture persuasion insights which explain and predict why your customers choose to buy from you or get excited by your ads, your videos or website.

At SalesBrain, we have conducted neuromarketing research for over a decade.  We believe you cannot create an effective message without first unveiling your customers’ PAINS. To truly reveal what motivates your customers to buy from you or pay attention to your messages, we use a unique suite of neuromarketing techniques such as facial imaging, layered voice analysis, eye tracking, EEG, and biometrics.

With subconscious data collected from the skin, facial movements, the eyes, and the brain, we can decode the persuasive effectiveness of all your key messages using our proprietary model called NeuroMap.

  • Proven Clarity

    Unveil the subconscious decision factors in your customer’s brains.

  • Proven Control

    Map all your messaging options based on your customers’ top PAINS.

  • Proven Confidence

    Predict the success of your messaging strategy with scientific accuracy.

“Thank you for doing such a fantastic job at HealthGrades this week!  You really stirred up a lot of interest and excitement.  Certainly, a bit of angst and uncertainty came with it, but I know of no other way to propel change and improvement.”

“We’ve embraced the learnings we garnered during our Salesbrain session and we’ve had a very successful year signing new clients.”

Persuasion Learning

Learning NEUROMAP® is like using a GPS to help you navigate critical strategic move. For instance, identifying the top 1, 2 or 3 reasons for your customers to buy from you is a key step: we call that Differentiating your CLAIMS?

Solidifying your CLAIMS –sometimes called brand benefits– will help your customers quickly understand what resolution you can bring to their PAINS. Choosing CLAIMS is a process, not just a creative exercise! Your CLAIMS must appeal first and foremost to the Primal brain. Your CLAIMS  need to separate you clearly from your competition with a simple, tangible and recognizable benefit. Finally, you need to scientifically convince with powerful proofs of GAIN.

Once you master NEUROMAP®, you can ensure your entire team is aligned with the critical concepts so as to provide alignement and efficiency in every aspect of the work involved in the development of persuasive assets.

  • Proven Simplicity

    Carefully select the simplest yet most powerful expression of your value.

  • Proven Speed

    Achieve understanding at the speed of the Primal brain.

  • Proven Persuasion

    Trigger desire and intent leading to engagement.

All our people including our Senior Executives have been trained in the SalesBrain approach. It has given us a new shared vocabulary and helped us close very large deals.

The session Patrick and Christophe delivered for our entire sales and marketing team was fantastic. It allowed everyone to align on critical issues affecting our message toward both consumers and distributors.

Persuasion Messaging

Once you have identified the PAINS, solidified your CLAIMS supported by your proofs of GAIN , you still need to use techniques to engage the decision-making part of your customer’s brain: The Primal Brain To increase your ability to convince,  you need a powerful research-based persuasion model that helps you drive more sales. By giving you a map of the decision-making process -NEUROMAP®, you will learn how to create and deliver persuasive messages that trigger their Primal Brain to make a choice or confirm decision. By doing so, your customers will understand you, they will remember you and they will like you.  This will give them the final emotional incentive to buy from you.

  • Proven Conversion

    Create digital assets that work like your best sales person.

  • Proven Conclusion

    Deliver presentations that lead to action and commitment.

  • Proven Contribution

    Get the best return on your marketing and advertising investment by closing deals quickly and more often.

We were notified today that we have become the integrator of choice.  The first phase is $1.7 MM.  You could call it dumb luck, but I used SalesBrain’ U curve and the green apple theory and it sure seems to have worked.  I don’t think it was a coincidence.

One week after your session, we presented to a company with over $100M in sales using SalesBrain tools. Presto, the CFO understood and moved the process from meeting to sold in two meetings. You pushed my button to execute on what we should have been doing all along.

Take the Next Step with SalesBrain

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Have Questions?

We’re ready to tell you more about neuromarketing and how it will drastically transform your selling approach. Just fill out the form and we’ll contact you promptly.

New to Neuromarketing or Persuasion Sciences?

Learn about what science is telling us about your prospect’s decision making process.

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