Press release: The Persuasion Code will ship September 12, 2018

Available for pre-order, The Persuasion Code is a book written by the team behind the world’s first neuromarketing agency. Reach your audience with the use of brain sciences and learn about the NeuroMapÔ scientific model. SAN FRANCISCO, CALIFORNIA – 10 August 2018 CONTACT NAME: Dr. Christophe Morin EMAIL: [email protected] ————— The Persuasion Code: How Neuromarketing […]

The neural basis of learning

Learning is a process by which we integrate new knowledge generated as a result of experiences. The product of such experiences is converted into memories stored in our brain. There is basically no learning without memories.

Biological basis of behavior explained : what you should know about hormones, peptides and amines

Hormones are chemicals produced by our body to regulate three critical functions: maintain a state of balance (homeostasis), control our reproductive organs and mediate our responses to stress. Hormones are produced by endocrine glands located in various parts of the body, namely the brain, the stomach, the intestines and the kidneys. Hormones affect cell receptors that are either on the surface or inside the nuclei of a cell. They excite or inhibit the activity of cells; therefore they can profoundly modify both our conscious and subconscious behaviors.

From neurons to hormones: understanding the biological triggers of our actions.

The neural communication systems is built on billions of interconnected cells called neurons which communicate by exchanging chemicals, most of which are triggered through electrical stimulation produced by specific stimuli. The endocrine system provides another communication system which is carried by hormones synthesized by glands distributed in different places throughout the human body, one of which is actually in the brain: the pituitary gland. The pituitary gland secretes many hormones, especially some that actually control the production of other hormones. Both systems constitute the major ways by which our body is regulated. Both are interconnected and do interface in complex ways.

Fast Company Features Patrick Renvoise

Fastcompany features Patrick Renvoise in seminal article…