Fast Company Features Patrick Renvoise

Fastcompany features Patrick Renvoise in seminal article discussing the use of neuromarketing by major political candidates. For more, click here.

There are a multitude of reasons the Republicans regained control of Congress in Tuesday’s elections–unemployment, voter discontent, tea party-ism. But the one influential factor you aren’t likely to hear about is the use of political neuromarketing during the campaign…. read more.

Dr. Christophe Morin
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