Fast Company Features Patrick Renvoise
Fastcompany features Patrick Renvoise in seminal article discussing the use of neuromarketing by major political candidates. For more, click here.
There are a multitude of reasons the Republicans regained control of Congress in Tuesday’s elections–unemployment, voter discontent, tea party-ism. But the one influential factor you aren’t likely to hear about is the use of political neuromarketing during the campaign…. read more.