Are your visuals engaging the Reptilian Brain?
The SalesBrain model (NeuroMap) has won multiple awards and delivered measurable success for over a decade. One of the most important premise of NeuroMap is that effective messages need to appeal to the Reptilian Brain because this evolutionary old area is wired to decide quickly. More importantly, reptilian decisions are largely based on the visual and emotional impact instantly triggered by a stimulus.
What does your VIM tell you?
A VIM shows the degree of visual saliency of any image. Warmer colors from the VIM indicate regions that are more likely to automatically attract reptilian attention.
How you can interpret your VIM.
Your VIM should demonstrate that you can capture visual attention in critical areas of an image in just a few seconds. According to NeuroMap, a successful VIM will show that your prospects’ brains will develop an intuitive visual explanation of your message.
To predict the visual effectiveness of your web pages, presentation slides or print ads, get your VIM today!
Want a complete neuroevaluation of your website? Get your NeuroMap Report today. Click here for more details.