Our research methods aim to probe and to unveil the deep and often unconscious primal and cognitive reactions of your customers.
WHY DO THIS?
When you don’t have an OBJECTIVE answer to critical questions regarding the instinctive, emotional and cognitive responses of your customers to your brand, packaging, videos and more.
Use methods that focus on measuring the subconscious mechanisms that underly decisions.
Cutting edge insights to sharpen your persuasive effectiveness.
How do you know what your customers’ PAINS are? By way of in-depth interviews, surveys, and a suite of brain-based protocols unveiling the subconscious responses to any sales and marketing stimulus, SalesBrain will dig deep into the Primal brain to capture unique insights.
What if there was more to what you hear than what you’re hearing? Using cutting edge voice recognition software developed by scientists, PainProbe measures the emotional content of consumer responses.
Visual Impact Map
Are your visuals engaging the PRIMAL brain? You can find out by asking SalesBrain to calculate and predict the visual effectiveness of your web pages, presentation slides, print ads and more.
How are your customers responding emotionally to your messages? Facial imaging is based on decades of research on the meaning of facial expressions. Now software can help analyze your participants’ faces as they encounter current as well as future messages.
EEG and Eye Tracking
What is really happening below the surface? EEG and Eye Tracking services allows us to understand what your customers are focusing on when viewing your creative and how their brain is reacting to your visuals and information.
Skin conductivity studies measure states of arousal and valence of emotions (positive or negative). A typical experiment looks at how groups may respond differently to advertising or marketing stimuli.