Differentiate your CLAIMS
If you are not clearly and consistently communicating the top 3 reasons WHY your customers should buy from you (your CLAIMS), you will fail to get the attention of the reptilian brain. Our NeuroMessaging programs will help you define your best CLAIMS in record time. CLAIMS are like the 3 chapters of a book titled “Why you should buy from us”.
Your organization doesn’t communicate consistently the same 3 top reasons WHY your customers should buy from YOU.
Stop saying: “We are the leading provider of…”. Start saying “We are the only/best/first provider of…”
Use science to build consensus on your top 3 CLAIMS and prove you are the ONLY or BEST provider of ..”.