The first neuromarketing book with a persuasion model!

This book is a ‘must read’ for anyone who wants to influence, impact or sell to any audience–whether it’s one person or a room full of people. You’ll learn quick, highly-effective, LASTING techniques that will make your message memorable.  You’ll learn:

  • What the latest brain research says about the true ‘decision center’.
  • The 6 stimuli that unlock the language of the ‘Reptilian Brain’.
  • How to craft your message to appeal to the part of the brain that decides.
  • The 3 different learning types and how to address them.
  • How to create impact and grab immediate attention when you deliver.