Skin conductivity studies measure states of arousal and valence of emotions (positive or negative). A typical experiment looks at how groups may respond differently to advertising or marketing stimuli. An experiment usually involves a control group and test group and examines the statistical variance between groups. Salesbrain has partnered with Dr. Paul Zak and his lab based at Claremont Graduate University to conduct all biometric studies
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Neuromarketing is an effective discipline to improve sales and marketing results by applying recent discoveries on the brain. SalesBrain is the world’s first neuromarketing agency which developed a NeuroMap™, a unique process combining neuroresearch, neuromessaging, neurocreative and neurotraining services that help you reach the true decision maker: the Primal Brain.