When times are tough, our need for security takes first priority. The primal brain will see to it that we do everything we can to survive. To that end, it can be highly reassuring to be proactive—taking measures to ensure you are doing everything you can be prepared. Focusing on positive action steps will garner […]
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Sobre Dr. Christophe Morin
Christophe is a co-founder of SalesBrain, and the co-author The Persuasion Code (2018) and Neuromarketing (2002/2007). With over 30 years of marketing and business development experience, he is passionate about understanding and predicting consumer behavior using neuroscience.
Christophe holds an MBA from Bowling Green State University, and an MA and PhD in Media Psychology from Fielding Graduate University, where he is currently an adjunct faculty member. Christophe has received multiple awards from Vistage International and from the Advertising Research Foundation (ARF). He served as a board member of the Neuromarketing Science and Business Association (NMSBA) from 2011-2016.
Follow Christophe on LinkedIn, Facebook, and Instagram: @ChristopheMorinPhD, and on Twitter: @ChristopheMorin
Entries by Dr. Christophe Morin
Even though the first neuromarketing companies appeared in the early 2000s—including SalesBrain, which I co-founded with my business partner, Patrick Renvoise in 2001—the field of neuromarketing is still considered to be in its infancy. While the popularity of research methods based on brain science has accelerated over the last five or six years, too many […]
Available for pre-order, The Persuasion Code is a book written by the team behind the world’s first neuromarketing agency. Reach your audience with the use of brain sciences and learn about the NeuroMapÔ scientific model. SAN FRANCISCO, CALIFORNIA – 10 August 2018 CONTACT NAME: Dr. Christophe Morin EMAIL: [email protected] ————— The Persuasion Code: How Neuromarketing […]
Learning is a process by which we integrate new knowledge generated as a result of experiences. The product of such experiences is converted into memories stored in our brain. There is basically no learning without memories.
Hormones are chemicals produced by our body to regulate three critical functions: maintain a state of balance (homeostasis), control our reproductive organs and mediate our responses to stress. Hormones are produced by endocrine glands located in various parts of the body, namely the brain, the stomach, the intestines and the kidneys. Hormones affect cell receptors that are either on the surface or inside the nuclei of a cell. They excite or inhibit the activity of cells; therefore they can profoundly modify both our conscious and subconscious behaviors.
The neural communication systems is built on billions of interconnected cells called neurons which communicate by exchanging chemicals, most of which are triggered through electrical stimulation produced by specific stimuli. The endocrine system provides another communication system which is carried by hormones synthesized by glands distributed in different places throughout the human body, one of which is actually in the brain: the pituitary gland. The pituitary gland secretes many hormones, especially some that actually control the production of other hormones. Both systems constitute the major ways by which our body is regulated. Both are interconnected and do interface in complex ways.
Fastcompany features Patrick Renvoise in seminal article…