1/2 Day NeuroTraining – German

Neuromarketing Fundamentals

This workshop provides a fast pace introduction to the fundamentals of neuromarketing and NeuroMap. This format has been delivered to over 800 groups of CEOs in the last 8 years with nearly perfect ratings (4.9 out of 5 on both content and delivery). Your audience will love it!

Audience: marketing, communication, PR, pre and post sales executives as well as senior executives such as CEOs, VPs of Sales and Marketing, VPs of Product development, VPs of Business Development, etc.

Price is for up to 14 attendees.

Let’s Talk!

“SalesBrain presentation was terrific for our team (audience of roughly 115 people), and it was very well received. The audience was far from a typical group – mostly operators – and the instructor was able to translate his message into our vernacular and get through to the group.”

Phil Spencer, VP of Business DevelopmentUnited Surgical Parnters, a Welsch Carson Company

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Deliverables

Presentation of the latest Neuromarketing discoveries
Learn the only 6 stimuli that can reach the decision making part of your customers’ brain
Create clarity on what PAINS drive your customers’ decisions
Develop strong and creative CLAIMS to defend your unique benefits
Demonstrate your value proposition – their GAIN – with your most compelling proofs

Agenda

8:30 Introduction to Neuromarketing Principles
Learn how your customers’ make buying decisions, about the three brains and one decision maker. Understand the 6 stimuli that trigger the Reptilian BRAIN.
9:15 Diagnose the PAIN
Discover that your customers PAIN have more impact on their decision than their WANTS or NEEDS.
10:15 Differentiate your CLAIMS
Define your unique CLAIMS… even if you offer a commodity product or service.
11:00 Demonstrate the GAIN
It’s not about the value that you talk about it’s about the value your customers perceived. Learn the only 4 ways to prove their GAIN.
11:45 Q&A, Feedback
12:00 Adjourn

Neuromarketing: Understanding the “Buy Button” in Your Customer’s Brain

How can the latest brain research help increase your sales?

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap^TM: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.

Click here to preorder today!