Half-Day Neuro Training – Thomas

Neuromarketing Fundamentals

This workshop provides a fast-paced introduction to the fundamentals of neuromarketing and the NeuroMap.

Audience: marketing, communication, PR, pre and post sales people as well as senior executives such as CEOs, VPs of Sales and Marketing, VPs of Product development, VPs of Business Development, etc. to marketing, communication, PR, pre and post sales people as well as senior executives such as CEOs, VPs of Sales and Marketing, VPs of Product development, VPs of Business Development, etc.

Upcoming Events

January 14, 2014 – Geneva

January 16, 2014 – Basel

January 27-29, 2014 – Nuremburg (Private)

January 30, 2014 – London

February 3-4, 2014 – Warsaw

February 18, 2014 – Frankfurt

February 20, 2014 – Paris

February 25, 201 – Berlin

February 27, 2014 – Hamburg

March 04, 2014 – Amsterdam

March 06, 2014 – Bruxelles

March 11, 2014 – Dublin

March 18, 2014 – Lyon

March 20, 2014 – Strasbourg

Cost Per Participant

1: 600 CHF/500 Euros

2*: -10%

3*: -15%

4*: -20%

5*: -25%

6*: -30%

(*) attendees from the same company

Lets Talk / Contactez Nous

mailto: [email protected]

“SalesBrain presentation was terrific for our team (audience of roughly 115 people), and it was very well received. The audience was far from a typical group – mostly operators – and the instructor was able to translate his message into our vernacular and get through to the group.”

Phil Spencer, VP of Business DevelopmentUnited Surgical Parnters, a Welsch Carson Company

Deliverables

Presentation of the latest Neuromarketing discoveries
Learn the only 6 stimuli that can reach the decision making part of your customers’ brain
Create clarity on what PAINS drive your customers’ decisions
Develop strong and creative CLAIMS to defend your unique benefits
Demonstrate your value proposition – their GAIN – with your most compelling proofs

Agenda

Introduction to Neuromarketing Principles - 45 minutes
Learn how your customers’ make buying decisions, about the three brains and one decision maker. Understand the 6 stimuli that trigger the Reptilian BRAIN.
Diagnose the PAIN - 45 minutes
Discover that your customers PAIN have more impact on their decision than their WANTS or NEEDS.
Differentiate your CLAIMS - 50 minutes
Define your unique CLAIMS… even if you offer a commodity product or service.
Demonstrate the GAIN - 45 minutes
It’s not about the value that you talk about it’s about the value your customers perceived. Learn the only 4 ways to prove their GAIN.
Q&A, Feedback and Close - 15 minutes
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Neuromarketing: Understanding the “Buy Button” in Your Customer’s Brain

How can the latest brain research help increase your sales?

The first book unveiling Neuromarketing secrets — In this revised and updated edition, SalesBrain founders, Patrick Renvoise and Christophe Morin teach you powerful techniques that will help you define your message and deliver it with maximum impact.

The book is currently published in 11 languages and has sold an estimated 125,000 copies around the world. It will be published in Chinese and Taiwanese in 2012.

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