SalesBrain

Why us

Not our claims. Theirs.

Every word on this page belongs to someone else — clients who bought the method and put a number on what happened next, and researchers who checked the science behind it.

On camera

Bill Clendenen — SalesBrain testimonial
Testimonials from SalesBrain customers
The power of diagnosing the PAIN
The power of delivering to the primal brain
Why become a Certified Persuasion Professional?

Clients

What changed after we left.

“Seven years ago I decided to hire SalesBrain to help center our message on a clear set of three reasons why our customers should buy from us — our Claims. As a result, in seven years our revenues have been multiplied by seven, reaching into the $100MM range. Using brain science to focus our message on the WHY US has been key to achieving this growth.”
Jennifer Smith
CEO · Innovative Office Solutions
“Before meeting with SalesBrain, our odds of winning the largest deal in the history of our company were very, very slim. But NeuroMap showed us a path—and in the end we won that $300M contract.”
Heinz Stumpe
VP Global Accounts · Stratex Networks
“I just sold my company to Southwire Inc., the largest manufacturer of wire and cable in the United States. Your SalesBrain presentation eight years ago transformed my company and has been the only marketing strategy I have employed. The results speak for themselves. When we met the first time Garvin was less than $5MM. Today we are on track to do over $30MM.”
Bart Garvin
CEO · Garvin Industries
“We had been hoping for a $5 million piece of their $40 million business, but the meeting began with the customer telling us the purchase was postponed. Then Jared presented using your eleven-slide template. By the end of the meeting the buyer was so impressed he told us we had 100% nailed what his life was like, and that he had changed his mind. He gave us a $2 million piece of business immediately, with no bid. Our chances of winning the $20 million contract went from near zero at the beginning of that meeting to near 100% by the end of it.”
Rip Collins
CEO & President · The Matworks
“The sales reps that have taken up the neuromarketing methodology are selling 50% more than the rest of our team.”
Glenn Horton
Chief Executive Officer and Chairman of the Board · The Horton Group
“We experienced a 34.87% increase in revenues, comparing the nine months before SalesBrain to the nine months after.”
Paul Gross
President and CEO · HSG CodeBlue
“All of our customer-facing teams, particularly sales, quickly embraced and executed these new claims in their interactions with key customers and prospects. Within weeks, we were winning new deals that once required months to close.”
Michael DeSanto
VP of Marketing · Polaris Laboratories
“We were notified today that we have become the integrator of choice. The first phase is $1.7MM. You could call it dumb luck, but I used Patrick’s U curve and green apple theory and it sure seems to have worked. I don’t think it was a coincidence.”
Brad Bartholomew
President · Professional Video Supply, Inc.
“One week after your session, we presented to a company with over $100M in sales using SalesBrain tools. Presto, the CFO understood and moved the process from meeting to sold in two meetings.”
Shaun Irwin
President · Anderson Insurance and Investment Agency
“The SalesBrain model is terrific. It represents what our best sales agents had always been doing, naturally. But now we can train all our people with a simple yet effective model. The before-and-after effect on how we present ourselves and how we present our projects is stunning. It also means our best sales people have now become stars.”
Adrienne Fasano
Senior Vice President, Marketing · Jones Lang LaSalle
“The teachings from the persuasion model developed by SalesBrain have helped several groups within TransUnion to close more deals and sharpen the effectiveness of our sales messages and sales presentations.”
Tim Martin
Executive Vice President · TransUnion
“I cannot tell you how nice it was to have a speaker I could trust to engage with the group and deliver solid content. Your feedback scores were once again our highest for the event: 4.98 out of 5.0 for content value, and 4.94 out of 5.0 for presentation effectiveness. Almost perfect.”
Kate Seward
Director of Program Management · Welsh, Carson, Anderson & Stowe
“I appreciated a wonderful experience and I think SalesBrain is at the cutting edge of where we need to be. It was really different and refreshing.”
Dusty Majumdar, PhD
Global Product Manager, Diagnostic Imaging · GE Healthcare Services
“The session Patrick and Christophe delivered for our entire sales and marketing team was fantastic. It allowed everyone to align on critical issues affecting our message toward both consumers and distributors.”
Sherryl O’Loughlin
CEO · Clif Bar
“We recently hosted a two-day conference for executives of many of our top partners. Among a stellar line-up of speakers that included Malcolm Gladwell and Ashton Kutcher, Patrick was invited to present on The Persuasion Code. His unique content and presentation style captivated our audience, and he received the top rating of the event.”
Elina Vilk
Head of Marketing · PayPal
“Thank you for your excellent training in San Diego. I got several emails from those who participated, like this one: I am just leaving the SalesBrain training and my mind is spinning with ideas and insights.”
John Frager
CEO · Coldwell Banker Real Estate
“SalesBrain is so damn fabulous, I think we should let them do all the messaging and save us all some time.”
Greg Wells
Chief of Regional Operations · Vistage
“Don’t train our competitors.”
Azmin Mazlan
Director of Sales · SGI Malaysia

The field

Checked by people with no reason to be kind.

“I completely agree on the bottom line: the old brain most often wins out.”
Baba Shiv · Professor of Marketing, Stanford Graduate School of Business — salesbrain.com
“Christophe has a rare gift for making the complexities of the human brain accessible and practical. Neuromarketing AI builds on his groundbreaking work in The Persuasion Code and extends it into the age of artificial intelligence. A must-read for anyone serious about persuasion, marketing, or the future of influence.”
Naomi Grewal, PhD · Director of UX Research, LinkedIn · Faculty · University of Southern California — Neuromarketing AI
“Christophe does not just explain neuromarketing, he makes you feel its power. This book is about trust, meaning, and the human spark behind every choice we make. It is rare to find work that connects science and marketing so seamlessly, and that is precisely why it matters.”
Angela Cretu · Ex-Global Chief Executive Officer · AVON — Neuromarketing AI
“Neuromarketing AI bridges neuroscience and artificial intelligence in a way that shows not only how influence works, but why responsibility and trust must anchor it. In a time when AI promises scale but often misses human connection, Christophe offers a framework that is both practical and ethical.”
Dr. Thomas Zoëga Ramsøy · Founder and CEO, Neurons Inc · Author of Introduction to Consumer Neuroscience — Neuromarketing AI
“Ever since the beginning of the neuromarketing studies, no persuasion theory has integrated the dominance of the primal brain system as clearly as this book does. Anyone interested in the promise of brain-based marketing will love this book. It brings the theory and practice together in an unprecedented way.”
Leon Zurawicki, PhD · Professor of Neuromarketing, University of Massachusetts-Boston — The Persuasion Code
“This book fills a critical gap in neuromarketing. It provides a thorough and succinct overview of the field, but more importantly, it explains how to creatively develop marketing content from a neuroscience perspective.”
Ian McCulloh, PhD · Senior Scientist (QAI), Applied Physics Laboratory · Johns Hopkins University — The Persuasion Code
“Business is persuasion and this fast-paced book reveals the science of persuasion and how to apply it to your business. Get it now or be left behind.”
Paul J. Zak, PhD · Author of Trust Factor and The Moral Molecule — The Persuasion Code
“Loved this book! This book guides the reader on how to shape narratives, themes, and messages to their desired audience in a way that will get their attention, engage with their inner emotions/desires, and get them to the desired behavior. All this with a fraction of effort and costs when compared to big data analytics.”
Rafael Linera, PhD · Influence & Tactical Cyber Operations Professional, Lieutenant Colonel, US Army — The Persuasion Code
““The brain is wider than the sky” wrote Emily Dickinson, and in their new book Morin and Renvoisé fascinatingly map the brain’s stars in the night sky on behalf of everyone in business who wants to communicate more effectively with prospects and customers alike.”
Dan Hill, PhD · Author of Emotionomics and Famous Faces Decoded — The Persuasion Code

Find out where your message loses them.

A diagnosis takes weeks, not quarters, and tells you what to change first. Start with a conversation about what you’re selling and who keeps saying no.