Differentiate the claims
One validated model. Four ways in.
Most clients combine them: test the message, train the team, coach the momentum. The model underneath never changes.
Neurotesting
Know why they’re not buying
Your funnel shows you where people leave. It never tells you why — so every fix is a guess with a bigger budget attached.
You receive
A report naming the exact moments your message loses the brain, in priority order.
How it runs
- 01SubmitSend the assets — or we capture them from your live site.
- 02AnalyzePredictive analysis runs. Results in minutes to days.
- 03ScoreAreas of interest defined and scored around your priorities.
- 04ReportFindings and recommendations presented by our team.
- 05ValidateOptional redesign support and a retest that quantifies the gain.
What lands on your desk
- 01Attention heat maps — what your visitors are really seeing in the first seven seconds
- 02Opacity and fog maps — what your visitors never see at all
- 03Gaze maps — the path their eyes take as they scan your page
- 04The probability that any given area will be seen
- 05Whether the message attracts or repels, second by second
- 06For video, the exact moments that lift attention and the moments that lose it
- 07How your page rates on each of the six primal stimuli
- 08Recommendations ranked by impact and by how easy they are to implement
Formats
- 01NeuroMap® AI — images, landing pages, GIFs and video up to two minutes
- 02Human neurotesting — 60+ recruited respondents on iMotions® Online
- 03Webcam eye tracking, facial expression AI and synced surveys
- 04Roughly 21 business days for a full human study
Neurotraining
A team that persuades on purpose
Your best closers can’t explain what they do. So it can’t be taught, it can’t be scaled, and growing sales depends almost entirely on a few individuals.
You receive
Certified trainers who take a weak message apart and rebuild it — then teach every one of your sales and marketing people to deliver it with maximum closing power. They sell more, sell faster and sell more easily. All of it scientifically.
How it runs
- 01DiagnoseWeeks 1–2. Stakeholder interviews, message diagnostic and Pain mapping — the baseline progress is measured against.
- 02TrainEither two days face to face, or six live online modules of two and a half hours each. Both pair the science with your team’s real message and their capacity to deliver it persuasively.
- 03CoachLearn to coach your own people, so they deliver the same persuasive message with the same persuasive charisma.
What lands on your desk
- 01Two-day onsite instructor-led training, or six live online modules of two and a half hours
- 02A complete message blueprint that applies to every marketing asset you own — website, brochures, slides, trade shows, banners, proposals
- 03Certification for participants
- 04A custom version of NeuroMap® GPT to guide your team’s progress in the science of persuasion
- 05A coaching framework that takes participants to persuasion fluency and mastery
Neurocoaching
Your message, rebuilt with you
You receive
A rebuilt message that speaks directly to your customer’s Pains, backs your Claims with proven Gains, and is delivered straight to their Primal Brain.
How it runs
- 01Bring the workA live pitch, keynote, deck or campaign — whatever is highest-stakes right now.
- 02Diagnose togetherTogether we take it apart against the NeuroMap® model.
- 03Rebuild togetherWe reconsider the Pains addressed, your Claims and their Gains, and rework them until they communicate persuasively.
- 04Keep it sharpOngoing coaching sessions until you master the science of persuasion.
What lands on your desk
- 01A completely new and revised message with greater persuasive effect
- 02A message built jointly under SalesBrain guidance — not imposed, not suggested, but built scientifically and by consensus
- 03A set of persuasion assets that work in any format: video, web pages, slides, stories, brochures
- 04Continuous direct access to SalesBrain instructors throughout the process
Formats
- 011:1 executive coaching, private and online
- 02Team coaching alongside a training program
- 03Standalone retainer, without formal training
Keynotes
A room that changes its mind
Most conference talks are forgotten before the coffee break, because they were built to be admired rather than remembered.
You receive
A talk your audience will still repeat a month later: Pain, Claims, Gain — and the science behind why their brain keeps it.
How it runs
- 01BriefWho is in the room, what they believe now, and what they should believe by the end.
- 02BuildThe talk is engineered against the same model we sell — because it has to survive its own test.
- 03DeliverLive, in person or virtual.
- 04Leave something behindMaterials the audience can act on, not just remember.
What lands on your desk
- 01A talk your audience will still repeat a month later: Pain, Claims, Gain
- 02The science behind why their brain remembers it
- 03Optional follow-on briefing for the leadership team
- 04A group of attendees who leave more energized and better educated — these keynotes are motivational and educational at once
Formats
- 01Conference keynotes, for your customers or your sales kickoff meetings
- 02Briefings for the most senior executives
- 03Delivered online where that suits the audience
Find out where your message loses them.
A diagnosis takes weeks, not quarters, and tells you what to change first. Start with a conversation about what you’re selling and who keeps saying no.