Since 2002
The world’s first neuromarketing agency.
Founded by two people who were tired of arguing about creative and wanted to measure it instead.
We were first, and we never stopped measuring.
SalesBrain was founded in 2002 by Dr. Christophe Morin and Patrick Renvoisé — the first agency anywhere to apply brain science to commercial persuasion. NeuroMap® came out of that work and has been validated over two decades since.
Over 600 engagements in more than 30 countries, 150,000 executives trained, five books in fourteen languages. The method has changed as the instruments have — EEG, eye tracking, and now AI prediction before a campaign is booked — but the question underneath it has not: why did they say no, and where exactly?
Founders
The two people who wrote the model are the two people in your room.
Dr. Christophe Morin
CEO · Chief Pain Officer
Over 30 years in marketing and business development; former CMO of rStar Networks and VP of Marketing at Grocery Outlet. Researches advertising effects on the adolescent brain, consciousness and AI. Adjunct faculty at Johns Hopkins University and Fielding Graduate University.
BA Marketing, MBA, MA, PhD in Media Psychology. Vistage International awards 2011, 2013, 2022. Great Mind Research Awards, Advertising Research Foundation, 2011, 2014, 2015. Founding board member of the NMSBA, 2011–2016.
Patrick Renvoisé
President · Chief Neuromarketing Officer
While marketing Silicon Graphics (SGI) supercomputers to NASA, Shell, Airbus, BMW, GE, Canon and more, Patrick met some of the most brilliant scientists. There he became fascinated about decoding why people make purchasing decisions. Drawing on Daniel Kahneman’s Nobel Prize-winning dual-brain theory, he recognized the primal brain’s decisive role in human buying decisions. In 2002 Patrick published NeuroMap®, the only scientific framework that decodes persuasion. For over 25 years, this unique brain-based method has helped thousands of global enterprises grow quickly and scientifically.
MSc Computer Science, National Institute of Applied Sciences, Lyon. 2009 “Next Big Thing in Marketing” award, American Marketing Association.
Media coverage
Press, podcasts and appearances.
Neuromarketing and persuasion coverage, 2015 to now, across both founders.
Writing about neuromarketing and want a source who will tell you what the evidence does not support as readily as what it does? Get in touch.
Find out where your message loses them.
A diagnosis takes weeks, not quarters, and tells you what to change first. Start with a conversation about what you’re selling and who keeps saying no.