6 Tips for Sales and Marketing Coaches and Execs to Grow and Thrive During a Downturn

When times are tough, our need for security takes first priority.…

What You Need to Know About the New Science of Persuasion: The Intersection of Brain Science and Marketing

Even though the first neuromarketing companies appeared in the…

Press Release: New Book—The Persuasion Code

Available for pre-order, The Persuasion Code is a book written…

The Neural Basis of Learning

Learning is a process by which we integrate new knowledge generated as a result of experiences. The product of such experiences is converted into memories stored in our brain. There is basically no learning without memories.

Biological Basis of Behavior Explained: What You Should Know about Hormones, Peptides and Amines

Hormones are chemicals produced by our body to regulate three critical functions: maintain a state of balance (homeostasis), control our reproductive organs and mediate our responses to stress. Hormones are produced by endocrine glands located in various parts of the body, namely the brain, the stomach, the intestines and the kidneys. Hormones affect cell receptors that are either on the surface or inside the nuclei of a cell. They excite or inhibit the activity of cells; therefore they can profoundly modify both our conscious and subconscious behaviors.

From Neurons to Hormones: Understanding the Biological Triggers of our Actions

The neural communication systems is built on billions of interconnected cells called neurons which communicate by exchanging chemicals, most of which are triggered through electrical stimulation produced by specific stimuli. The endocrine system provides another communication system which is carried by hormones synthesized by glands distributed in different places throughout the human body, one of which is actually in the brain: the pituitary gland. The pituitary gland secretes many hormones, especially some that actually control the production of other hormones. Both systems constitute the major ways by which our body is regulated. Both are interconnected and do interface in complex ways.