Watch this 2 minute video to see how
YOU can learn to find the BUY BUTTON inside the brain!
“SalesBrain has delivered results directly to the bottom line of our company”
“The time and money invested in learning the language of the Old Brain will return many fold.”
“Aside from the fact that everyone learned a lot and came away with some great new ideas, the knock on effect for Riverside is incredible”
Pro
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- Detailed discovery
- 12 in-depth qualitative interviews
- All interviews are recorded and available for streaming via a web-based tool.
- All Interviews are also transcribed for theme extractions and analysis.
- A report to highlight the dominant PAINS and potential segmentation together with the drafting of an online quantitative questionnaire.
- An online quantitative PAIN surveys administered to all your customers including recommended incentive program to motivate answers
- A review of the CLAIMS of your top 3 competitors.
- A cluster analysis is performed to identify groups of customers that may have similar PAINS. Clustering is the most sophisticated way to analyze quantitative data.
Claims workshop for Medium to Large Executive Groups
- A 2 day brainstorming session to align your team on the best CLAIMS for your business.
- This workshop creates the foundation of a successful neuromarketing strategy: clarity on the top PAIN points of your customers, alignment on the CLAIMS and creative strategies to reach the Reptilian brain.
- To accelerate the alignment process SalesBrain uses a unique, proprietary brainstorming platform called GroupSmart. GroupSmart is a web-based collaborative system which allows executive team to align on the SalesBrain model in just two days. This workshop creates the foundation of a successful neuromarketing strategy: clarity on the top PAIN points of your customers, alignment on the CLAIMS and creative strategies to reach the Reptilian brain.
- During this executive retreat the results of the qualitative and quantitative Pain research as well as the competitive Claim research will be used as the fundamental data used to define your unique positioning strategy.
NeuroCreative Suite B – See Examples
- A NeuroPicture presenting a visual metaphor of how your products impact the world of your customers. This picture can be used in any communication including website brochure, proposal, PPT, etc.
- Three visual NeuroIcons to illustrate each of your ClaimsA NeuroExplanation: a visual illustration of your solution
- Three 20 – 30 second NeuroTestimonials used as proof of your value statements
- A set of 15 to 20 PPT NeuroSlides that follow the NeuroMap. It will leverage all the elements above
And…
- An animated NeuroMovie which highlights the pain of your customers, introduces your NeuroPicture and highlights your 3 claims and gain proofs.
- A quick-launch NeuroWebsite to feature your NeuroPicture, NeuroMovie, Claims and gain proofs in a single focused experience
This creative package allows for more selling time prior to rep involvement. Having a microsite creates a focused space to speak directly with prospects and to sell further into an orgnization prior to direct sales involvement. The NeuroStory becomes that 24/7 “salesperson”, effectively presenting their pain, our claim and delivered to the reptilian brain in just 90 seconds.
The additional tools in suite B make trade shows and other promotional marketing more effective and works extremely well when working with a large prospect pool prior to rep engagement.
- RT @GoSalesBrain: Helen Fisher on the #brain in #love http://t.co/NG0jf8kn #TED RT @bonniebright5 @CarolineJSutton #neuroscience #emotion >>
- New Technology Can Read Your Mind http://t.co/GIOGGrX3 via @zite >>
- Cognition Depends on Brain Chemistry http://t.co/y1tKEauR via @zite >>
- Avatar & The Science Of Embodied Cognition http://t.co/ylGUNl7i via @zite >>
- Looking for the ideal mate? The Dubious Science of Online Dating http://t.co/p0tIHuCD >>
