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Qualitative PAIN Research

This “light” PAIN research package is ideal for companies who want a cost effective yet powerful overview of top PAINS. It is not recommended if you have a large, highly diverse sophisticated customer base.

• 6 15-20 minute phone interviews focusing on dominant PAINS.
• All interviews are recorded and available for streaming via a web-based tool.
• All Interviews are also transcribed for theme extractions and analysis.
• A report to highlight the dominant PAINS and potential CLAIMS.

Claims Workshop for Small Executive Groups for up to 8 executives

• A Full day brainstorming session to align your team on the best CLAIMS for your business.
• Deliverables includes the exact spelling of your 3 CLAIMS, the top 3 reasons for your customers to buy from you.
• During that session the results of the PAIN research will be presented and discussed among your executives.
• This session is highly interactive and many executives describe the outcome as a pivotal moment in their company’s history.

NeuroCreative Suite A   – See Examples
The suite below extremely effective in aligning your sales team to sell from your greatest strength (your new claims).  From electronic outreach to boardroom presentation – your team now has a message that visually connects to the reptilian brain to drive decision.

• A NeuroPicture presenting a visual metaphor of how you products impact the world of your customers. This picture can be used in any communication including website, brochure, proposal, PPT, etc.
• Three visual icons NeuroIcons to illustrate each of your Claims
• A NeuroExplanation: a visual illustration of your solution
• Three 20 – 30 second NeuroTestimonials used as proof of your value statements
• A set of 15 to 20 PPT NeuroSlides that follow the NeuroMap. It will leverage all the elements above to create

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