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News
Find out what’s been happening at SalesBrain over the past few months…
Nov 7, 2012 – Christophe Morin to speak at the next Neuromarketing World Forum in Brazil in 2013
Christophe Morin to speak at the NMSBA annual convention in Sao Polo in 2013
May 1, 2012 – Christophe Morin featured in InsuranceNewsNet Magazine
Christophe Morin, CEO and Co-Founder of SalesBrain, has been featured in two interviews with the online insurance publication InsuranceNewsNet Magazine. This publication is a source of original, ground-breaking articles with industry experts that bring new perspectives and insights to health, life and annuity topics.
March 7, 2012 – Christophe Morin elected to inaugural board of NMSBA
The newly formed organization NMSBA (Neuromarketing Science and Business Association) has announced their Board of Directors for the term 2012-2015. This board of international neuromarketing experts includes SalesBrain co-founder and CEO Christophe Morin. The goal of NMSBA is to provide professional support to neuromarketers and neuromarketing scientists around the globe, and contribute to the development and implementation of international guidelines on ethics, as well as promoting standards in the discipline of neuromarketing.
February 6, 2012 – Patrick Renvoise to speak at the IESE Business School in Barcelona
Patrick’s presentation for alumni of the business school will introduce Neuromarketing and how people use their brain to make buying decisions. This event will be moderated by Prof. Antonio Dávila, Professor of Entrepreneurship and Accounting and Control. The IESE Business School is part of the University of Navarra.
February 3, 2012 – Christophe Morin to speak at the Neuromarketing World Forum meeting in Amsterdam
The aim of Neuromarketing World Conference is to bring together top neuroscientific research and commercial parties to discuss the key challenges and opportunities of using neuromarketing tools to enhance and add value to market research. Christophe will speak on Neuromarketing Ethics and cover topics such as “Neuromarketing and the privacy of thoughts”, “Can neuromarketing findings [...]
March 20, 2011 — Article authored by Christophe Morin published in Society Magazine
This is the abstract of an article Christophe Morin just published in Society Magazine. For the whole article, click here. Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Controversial when it first emerged in 2002, the field is gaining rapid credibility and adoption among advertising and marketing professionals. Each year, over [...]
March 10, 2011 — Founder of SalesBrain receives research award from ARF
The advertising research foundation (AFR) has awarded Christophe Morin a certificate of research distinction for his breakthrough work investigating the relationship between advertising effectiveness and the hormone oxytocin. The research was presented at the last convention of the Society for Neuroscience in the fall of the 2010.
June 7, 2011 -Christophe Morin featured on Vistage web site
Morin was featured as top speaker for Vistage International in a special video production
November 22, 2010 — Science Daily reports on SalesBrain breakthrough research.
Christophe Morin co-authors breakthrough research with world re-known Dr. Paul Zak showing hormonal influence on advertising effectiveness. Click here to access this article from Science Daily. Title: Oxytocin increases the influence of advertising Presented at SfN, San Diego, November 2010. Authors: *P.-Y. LIN1, N. SPARKS1, C. MORIN2, W. D. JOHNSON3, P. J. ZAK1; 1Claremont Grad. [...]
November 5, 2010 — Fast Company Features Patrick Renvoise
Fastcompany features Patrick Renvoise in seminal article discussing the use of neuromarketing by major political candidates. For more, click here.
August 24, 2010 — Documentary Produced on Neuromarketing Features SalesBrain
Salesbrain featured in a 2-hour documentary on neuromarketing produced by Canal Plus, both in French and English. The show aired in Europe and has received raved reviews. Find more videos like this on Neuromarketing
March 29, 2010 — Neuromarketing.com Reaches 1,000 Members
Neuromarketing.com close to 1000 members from over 100 countries. Neuromarketing takes off globally! Visit www.neuromarketing.com today.
May 1, 2009 — SalesBrain Receives AMA Award
SalesBrain receives the “2009 Next BIG Thing in Marketing” Award from the American Marketing Association.This award is presented to a bay area company/organization that has poised its products or services as the future leader in its product or service category.
