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Comprehensive PAIN Research
The best program to identify and measure top PAINS and assess satisfactions and purchasing intentions. This program includes in-depth qualitative interviews (12) and online PAIN surveys as well as a review of the CLAIMS of your top 3 competitors. A cluster analysis is performed to identify groups of customers that may have similar PAINS. Clustering is the most sophisticated way to analyze quantitative data. The PAIN maps you get from Cluster Analysis are highly strategic and can guide your company in messaging and positioning choices that would otherwise be highly risky. This program is a must before picking and choosing your final CLAIMS-$39,500
