Why Should You NeuroMarket?
Watch this 2 minute video to see how
YOU can learn to find the BUY BUTTON inside the brain!
“SalesBrain has delivered results directly to the bottom line of our company”
Paul Gross
CEO
“The time and money invested in learning the language of the Old Brain will return many fold.”
David B. Ferguson, Ph.D.
GM, Global MR, GE Healthcare
“Aside from the fact that everyone learned a lot and came away with some great new ideas, the knock on effect for Riverside is incredible”
Pamela Hendrickson
COO, The Riverside Company
Neuromarketing Research Services
Qualitative Pain Research- Exploratory
$8,500
6 telephone interviews probing customers on the dominant PAINS. All interviews are recorded and available for streaming via a proprietary web-based research platform. Interviews are also transcribed for theme extractions and analysis. A report highlights the dominant PAINS and potential CLAIMS. This is ideal for small/mid-sized companies who want to quickly and cost effectively validate assumptions about the top frustrations driving the decisions of their prospects.
Qualitative Pain Research- In-Depth
$16,500
12 in-depth interviews to cover top PAINS, most attractive CLAIMS and create an inventory of GAIN proofs. All interviews are recorded and available for streaming via a web-based tool. Interviews are also transcribed for theme extractions and analysis. A report highlights the dominant PAINS, most attractive CLAIMS and top GAINS. This step is required before conducting a Quantitative PAIN Research. Includes 4 Vocal PainProbes (see below for additional details).
Comprehensive Pain Research
$39,500
The best program to identify and measure top PAINS and assess satisfactions and purchasing intentions. This program includes in-depth qualitative interviews (12) and online PAIN surveys as well as a review of the CLAIMS of your top 3 competitors. A cluster analysis is performed to identify groups of customers that may have similar PAINS. Clustering is the most sophisticated way to analyze quantitative data. The PAIN maps you get from Cluster Analysis are highly strategic and can guide your company in messaging and positioning choices that would otherwise be highly risky. This program is a must before picking and choosing your final CLAIMS.
