Watch this 2 minute video to see how
YOU can learn to find the BUY BUTTON inside the brain!
Two Day Workshop on Neuromarketing Strategy and Delivery
This workshop is the only training of its kind because it reveals how your customers make decisions. It is relevant not only to sales people but also to marketing, communication, PR, pre and post sales people as well as senior executives such as CEO, VP of Sales and Marketing, VP of Product development, VP of Business Development, etc.
“It was one of the most impactful selling classes I’ve attended. I will pay you the highest compliment possible after the class, I vowed to the kind of marketing person that makes sales people rich…. the natural marriage of pain and impact.”
– Lori Kendall, VP Marketing, Transera
- Learn the power of merging neuroscience and marketing
- Maximize your ability to influence the part of the brain that decides
- Close more deals by following 4 simple steps
- High content retention through multiple coaching and video tapping sessions
Neuromarketing Principles: How your customers make buying decisions?
3 brains but only 1 decision maker
The only 6 stimuli to trigger the decision maker: the Reptilian BRAIN
Diagnose the PAIN
Discover that your customers PAIN have more impact on their decision than their WANTS or NEEDS.
Differentiate your CLAIMS
If you are not selling something unique, you are selling as much for your competitors as you are selling for yourself: Define your unique CLAIMS… even if you offer a commodity product or service.
Demonstrate the GAIN
It’s not about the value that you talk about it’s about the value your customers perceived. The only 4 ways to prove their GAIN.
Deliver to the Reptilian BRAIN
CHI: how do you maximize your charisma
Q&A, Feedback and Adjourn
Review of model
Grabbers and CLAIMS
Big Picture and Objections
12:00 to 12:30
Each team of 2 delivers a 7-minute presentation. All participants are videotaped and coached. You will also have the opportunity to coach your colleagues.